PRAGMATIQ

mgbike.eu

This bike was conceived to figure out how would we create a simpler and cheaper version for a client. The intended usage was for renting during vacation season on Adriatic. The bike was to be made simple to service and was to endure vigours of the everyday ride in the Mediterranean environment. A fleet of 5-6 bikes was to be built. Prototype shown is made with the existing frame to reduce cost. It is running an MPF motor.
In the end, the client forfeits the project due to the high cost of a single bike.
To me, this was a fun project to see how could something be used in another way. The frame was painted with almost chrome-like pigment. Details were left “blank” to expose the underline carbon body.

tasks

Livery / Graphic / Concept Design

Live link

mgbike.eu

Year

2017